Why Does The Star Trek Poster Look Like The Dark Knight?

Why Does The Star Trek Poster Look Like The Dark Knight?

I’m as excited as the next Trekkie about the second J.J. Abrams Star Trek film. But in taking a look at the newly-released poster, I have to question exactly what the direction the film is going on.

The new poster (shown below) features Benedict Cumberbatch in his as-yet-to-be-announced role and it makes the new Star Trek movie seem to be a direct rip-off of Christopher Nolan’s The Dark Knight. Why is this particular look and feel for the poster necessary? Does Star Trek really need to capitalize on the success of Batman to get any attention? I wouldn’t think so, but there you have it.

Why Does The Star Trek Poster Look Like The Dark Knight?

Isn’t it bad enough that the words “Into Darkness” are associated with Star Trek? Because if that doesn’t scream The Dark Knight, I don’t know what does.

Anyway, for comparison, here are two posters from The Dark Knight Rises:

Why Does The Star Trek Poster Look Like The Dark Knight?

Why Does The Star Trek Poster Look Like The Dark Knight?

Eerie resemblance, isn’t it? I’m going to chalk this up to laziness on both the movie studio and graphic designer’s parts and pray the movie actually does feel more like Trek and less like Batman.

  1. Cat IsidorCat Isidor12-04-2012

    It’s not even those posters I thought of when I saw it but the ST logo outlined in crumbled building is also straight off the TDKR posters with the outline of crumbled buildings creates a Batlogo. (I have that poster as a skin on my phone.)

    Less lazy I think and yet again them knowing EXACTLY what will happen – people will go “hey that looks like the TDKR posters….I’m gonna blog about it!” 😉 (It’s entirely possible it’s the same firm that made them…) After all, they’re doing the same thing they did with TDKR and showing several min of the film with The Hobbit. So they pretty much are modeling their promotions (which again, they probably hired the same firm and you of all people know how clients can be and say “We want what you did for the TDKR) . They’re trying to appeal to a broader then Trekkie base – which they did a lot better with the first movie.

    As always though JJ Abrams is keeping things very much under wraps – almost BBC/DW level secrecy really. ( I mean who saw Souffle girl coming? )

    Also….Did anyone think Trelane or Q besides me in the vague
    description they released for the movie?

    With a personal score to settle, Captain Kirk leads a manhunt to a war-zone world to capture a one man weapon of mass destruction.

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