Ghost Recon Future Soldier: Or what’s still wrong with the gaming industry

Thanks to a fellow Google Plusser this morning, I woke up to this trailer/preview for the new Ghost Recon game. Needless to say, I had not even had my coffee yet, but I was instantly awakened by the amount of T&A that assaulted my computer monitor’s screen. Warning: The following is a rant. A big one.

[tubepress video=”2K0eRtLeFiM”]


Really? THIS is what we think gamers want now? Because gamers are all still horny 15-year-old boys?

Not only am I royally insulted, as a female gamer, but I’m disgusted with Ubisoft. They seem to be going out of their way to isolate us. From the Assassins Creed 3 developer saying that female assassins would be wrong in its game to this horrendous display of teenage male hormones gone horribly awry, I am being discouraged from ever wanting to buy another Ubisoft title again.

Why? Because video gaming is now a multi-million dollar industry. And it’s time that industry grew up. We female gamers do not have to continue to be subjected with this misogynistic nonsense. Gaming has come a long way, and yet, it obviously still has a long way to go.

And to you gaming men, please don’t let these marketing ploys of throwing porn stars into video games fool you into buying them. Because that’s exactly what Ubisoft is expecting. They put this woman in this game to appeal to your lesser selves and you, too, are better than that. We need to show Ubisoft, and the industry as a whole, that we expect them to finally graduate from high school and treat us, its customers, with more respect than this.

2 thoughts on “Ghost Recon Future Soldier: Or what’s still wrong with the gaming industry

  • June 5, 2012 at 1:58 am

    I feel like, as a guy, i’m in the minority when it comes to my views on these things. I hate it. It’s misogynistic, stupid, and boorish but most guys just give it a pass like it’s an everyday thing. I’m pretty sick of the shenanigans of mainstream gaming as a whole. 

  • June 5, 2012 at 1:27 pm

    I agree.  As a 33 yr. old male “hardcore” gamer, I think this promotional content is disgusting and inappropriate.  It’s clearly marketed towards teenage boys (the majority of Halo and COD gamers), along with much of the changes to the game mechanics.  Ubisoft clearly forgot about the gamers that made GR what it is today.  Give GRAW1 or GRAW2 a few minutes of your time if you don’t believe me.  Shame on you, Ubisoft!

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